#StartupBrands

Agenda


09:30 AM - 10:50 AM

Registration

10:50 AM - 11:00 AM

Opening Address

Sreekant Khandekar

Co-Founder & CEO

afaqs!

11:00 AM - 11:30 AM

What Next for F&B Startups?

The F&B startup space is a universe unto itself. We speak to an assorted panel of food-tech leaders, with delightfully diverse goals, about their startup stories - and the road ahead.

Aditya Sanghavi

Founder & Chief Executive Officer

Snackible

Ajai Thandi

Co-Founder

Sleepy Owl Coffee

Isha Dhoble

Vice President - Marketing and Strategy

Epigamia

Sohil Wazir

Chief Commercial Officer

Blue Tribe Foods

Moderator

Benita Chacko

Principal Correspondent

afaqs!

11:30 AM - 12:00 PM

Interview with Chaitanya Ramalingegowda, Co-Founder, Wakefit

How did Wakefit balance D2C and experiential marketing to crack the omnichannel code? A chat with the brand's co-founder Chaitanya Ramalingegowda about selling sleep, the startup way.

Chaitanya Ramalingegowda

Co-Founder

Wakefit

Interviewer

Sreekant Khandekar

Co-Founder & CEO

afaqs!

12:00 PM - 12:30 PM

Break: Tea

12:30 PM - 12:45 PM

ZEE Media- Partners in Growth: Media Investment for Scaling Up

Investing in brand growth through digital and linear media, to increase recall and create brand affinity.

Devadas Krishnan

Chief Executive Officer - Digital

IndiaDotCom

12:45 PM - 1:00 PM

Break: Tea

01:00 PM - 01:30 PM

Interview with Kaushik Mukherjee, Founder & COO, Sugar Cosmetics

Becoming the most powerful challenger brand in the cosmetics space in just seven years comes with some hard-earned lessons. In conversation with Kaushik Mukherjee on the struggle behind the success.

Kaushik Mukherjee

Founder & Chief Operating Officer

Sugar Cosmetics

Interviewer

Venkata Susmita Biswas

Executive Editor

afaqs!

01:30 PM - 02:30 PM

Break: Lunch

02:30 PM - 03:00 PM

Building Brand Trust

When it comes to brand trust, surely there's a paradigm shift in approach when a marketing executive with 'big brand' experience takes the reins at a startup - or is there? Brand heads of different kinds of startups tell us how the game has changed for them.

Pratik Mukherjee

Head - New Businesses & Brands (Brand Factory)

Mamaearth

Priti Rajput

Vice President Marketing

WOW Skin Science

Romil Lodaya

Vice President Marketing

Kapiva

Moderator

Ashwini Gangal

Editorial Consultant

03:00 PM - 03:30 PM

Grooming Their Way to Growth

The grooming and wellness category just never goes out of fashion. As they straddle D2C and omnichannel models, what do young startups in this space worry about most? Which regions will growth come from?

Ananya Maloo

Founder

Nuutjob

Jaideep Mahajan

Co-Founder & Chief Marketing Officer

Svish

Rajat Jadhav

Co-Founder

Bold Care

Sidharth Oberoi

Founder & Chief Executive Officer

Let’s Shave

Moderator

Shreyas Kulkarni

Principal Correspondent

afaqs!

03:30 PM - 04:00 PM

Break: Tea

04:00 PM - 04:30 PM

Customer Acquisition versus Retention

How do the heads of startups balance new customer acquisition with customer retention? And how do they measure both?

Amritansu Nanda

Chief Marketing Officer

Zepto

Ritesh Ghosal

Solopreneur

Start-up Enthusiast

Sahil Narang

Entrepreneur-In-Residence

The Whole Truth Foods

Moderator

Venkata Susmita Biswas

Executive Editor

afaqs!

04:30 PM - 05:00 PM

Interview with Kunal Kapoor, Actor & Co-Founder, Ketto.org

During the pandemic, Ketto.org helped raise over Rs 300 crore for those in need. A chat with the co-founder of the country's most popular crowdfunding and medical fundraising platform.

Kunal Kapoor

Actor & Co-Founder

Ketto.org

Interviewer

Sreekant Khandekar

Co-Founder & CEO

afaqs!

11:00 AM - 11:30 AM

What Next for F&B Startups?

The F&B startup space is a universe unto itself. We speak to an assorted panel of food-tech leaders, with delightfully diverse goals, about their startup stories - and the road ahead.

Aditya Sanghavi

Founder & Chief Executive Officer

Snackible

Ajai Thandi

Co-Founder

Sleepy Owl Coffee

Isha Dhoble

Vice President - Marketing and Strategy

Epigamia

Sohil Wazir

Chief Commercial Officer

Blue Tribe Foods

Interviewer

Benita Chacko

Principal Correspondent

afaqs!

02:30 PM - 03:00 PM

Building Brand Trust

When it comes to brand trust, surely there's a paradigm shift in approach when a marketing executive with 'big brand' experience takes the reins at a startup - or is there? Brand heads of different kinds of startups tell us how the game has changed for them.

Pratik Mukherjee

Head - New Businesses & Brands (Brand Factory)

Mamaearth

Priti Rajput

Vice President Marketing

WOW Skin Science

Romil Lodaya

Vice President Marketing

Kapiva

Interviewer

Ashwini Gangal

Editorial Consultant

03:00 PM - 03:30 PM

Grooming Their Way to Growth

The grooming and wellness category just never goes out of fashion. As they straddle D2C and omnichannel models, what do young startups in this space worry about most? Which regions will growth come from?

Ananya Maloo

Founder

Nuutjob

Jaideep Mahajan

Co-Founder & Chief Marketing Officer

Svish

Rajat Jadhav

Co-Founder

Bold Care

Sidharth Oberoi

Founder & Chief Executive Officer

Let’s Shave

Interviewer

Shreyas Kulkarni

Principal Correspondent

afaqs!

04:00 PM - 04:30 PM

Customer Acquisition versus Retention

How do the heads of startups balance new customer acquisition with customer retention? And how do they measure both?

Amritansu Nanda

Chief Marketing Officer

Zepto

Ritesh Ghosal

Solopreneur

Start-up Enthusiast

Sahil Narang

Entrepreneur-In-Residence

The Whole Truth Foods

Interviewer

Venkata Susmita Biswas

Executive Editor

afaqs!

11:30 AM - 12:00 PM

Interview with Chaitanya Ramalingegowda, Co-Founder, Wakefit

How did Wakefit balance D2C and experiential marketing to crack the omnichannel code? A chat with the brand's co-founder Chaitanya Ramalingegowda about selling sleep, the startup way.

Chaitanya Ramalingegowda

Co-Founder

Wakefit

Interviewer

Sreekant Khandekar

Co-Founder & CEO

afaqs!

01:00 PM - 01:30 PM

Interview with Kaushik Mukherjee, Founder & COO, Sugar Cosmetics

Becoming the most powerful challenger brand in the cosmetics space in just seven years comes with some hard-earned lessons. In conversation with Kaushik Mukherjee on the struggle behind the success.

Kaushik Mukherjee

Founder & Chief Operating Officer

Sugar Cosmetics

Interviewer

Venkata Susmita Biswas

Executive Editor

afaqs!

04:30 PM - 05:00 PM

Interview with Kunal Kapoor, Actor & Co-Founder, Ketto.org

During the pandemic, Ketto.org helped raise over Rs 300 crore for those in need. A chat with the co-founder of the country's most popular crowdfunding and medical fundraising platform.

Kunal Kapoor

Actor & Co-Founder

Ketto.org

Interviewer

Sreekant Khandekar

Co-Founder & CEO

afaqs!

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