What is Startup Brands?

We at afaqs! are thrilled to announce our upcoming conference Startup Brands - Marketing for fast-growing companies, a day-long, on-ground conference dedicated to young businesses across product categories.

The idea is to discuss the different types of marketing challenges facing the Founders and senior executives who run these startups - from creating brand trust, awareness and visibility to worrying about customer acquisition and retention, from getting their distribution models right to choosing the right media platforms and communication strategies.

At Startup Brands we will have in-depth discussions, in the form of insightful panels and crisp one-on-one interviews, with some of the hottest names in the Indian startup world.

Who should attend?



Agency Executives

Digital Marketers

Content Creators

Media Executives



What Next for F&B Startups?

The F&amB startup space is a universe unto itself. We speak to an assorted panel of food-tech leaders, with delightfully diverse goals, about their startup stories - and the road ahead.

Building Brand Trust

When it comes to brand trust, surely there's a paradigm shift in approach when a marketing executive with 'big brand' experience takes the reins at a startup - or is there? Brand heads of different kinds of startups tell us how the game has changed for them.

Grooming Their Way to Growth

The grooming and wellness category just never goes out of fashion. As they straddle D2C and omnichannel models, what do young startups in this space worry about most? Which regions will growth come from?

Customer Acquisition Versus Retention

How do the heads of startups balance new customer acquisition with customer retention? And how do they measure both?


Interview with Chaitanya Ramalingegowda, Co-Founder, Wakefit

How did Wakefit balance D2C and experiential marketing to crack the omnichannel code? A chat with the brand's co-founder Chaitanya Ramalingegowda about selling sleep, the startup way.

Interview with Kaushik Mukherjee, Founder & COO, Sugar Cosmetics

Becoming the most powerful challenger brand in the cosmetics space in just seven years comes with some hard-earned lessons. In conversation with Kaushik Mukherjee on the struggle behind the success.

Interview with Kunal Kapoor, Actor & Co-Founder,

During the pandemic, helped raise over Rs 300 crore for those in need. A chat with the co-founder of the country's most popular crowdfunding and medical fundraising platform.